Has YouTube become the New Advertising Medium for Small Business?
Small business owners with limited advertising dollars have always been challenged with how to get good products and services literally into the hands of their targeted market — the cost of traditional print, radio and television advertising usually exceeding the small business budget. Then along comes YouTube, the self-described leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience, an inexpensive advertising alternative.For the small business owner, YouTube has become the new advertising medium, allowing entrepreneurs and small companies an opportunity to voice opinions, offer information, and develop product and service videos to reach their targeted market, all at no cost.YouTube allows users to set up free accounts and upload videos that can be shared with friends and others.Why It’s Effective for Business OwnersOnce upon a time YouTube was mostly for music lovers, with the bulk of it’s audience posting and listening to music videos. Now YouTube has become a primary resource for business owners, politicians, companies and others to spread their message and reach untapped markets they might never have reachedIt’s the CodingThe great thing about YouTube is they’ve streamlined the process for getting the word out. Create a video, use great tags and watch people find you. But not only can videos be found on a company’s YouTube channel, users also have access to code that can be embedded on webpages so even the most non-technical individual can load a video.With the right message, content and exposure, a little known business can create a massive awareness campaign that can literally reach millions.Question:Are you using YouTube to market and advertise your business?If so, how effective have you found it to be?
Very good post,keep up the good work.